UltraViolet Digital Copy: The Biggest Rip-Off in Digital Copy Format

Ever since I got an iPad last year, I always buy Blu-ray combo packs that come with a digital copy.  I think that it is a great value to be able to have a copy of whatever movie available for whatever portable device you have.  Last year, though, many movie studios started using a different system for digital copies.  Instead of a digital copy from the iTunes or whatever digital format, many Blu-rays and DVDs come with an UltraViolet digital copy.  What is Ultraviolet?, you ask.  This is an explanation of the UltraViolet Digital Copy System according to Wikipedia:

UltraViolet (UV) is a digital rights authentication and cloud-based licensing system that allows consumers of digital home entertainment content to stream and download purchased content to multiple platforms and devices.

This system was implemented beginning with the release of Green Lantern on video.  Six months into the use of UltraViolet, the system has a great deal of problems.  For starters, the implementation of the system is erratic.  For Warner Brothers, the use of the app Flixster on Android and iOS based portable devices is the means of viewing Warner Brothers related UV digital copies.  While other movie studios are still working on their delivery systems.  The use of app-based delivery method is flawed because not only do you have to sign up for an UltraViolet account but also an account for the app to view the movie.  The other big problem facing consumers concerning the UltraViolet digital copy is the quality of a film.  While some claim the quality of the UltraViolet copy is as good as its iTunes, DVD or Blu-ray counterpart, others say that the UltraViolet version is degraded.  I took screenshots of Harry Potter and the Deathly Hallows Part 2 in both the Flickster app and the iTunes digital copy at the same scene for a comparison.

Harry Potter and the Deathly Hallows Part 2 in Flixster

From the screenshots, you can tell that the iTunes digital copy is the superior quality.  The images are much more vibrant and detailed.

The justification of the UltraViolet digital copy is piracy deterrent but with the inconsistencies in delivery systems and quality, I feel that the movie studios are trying to ripoff the consumer by offering a subpar product.

Update: I went back and tried to get the scenes matching as close as I could, was off by a second before.

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