Super Bowl XLVI Commercials: Movies and Pop Culture

Today is the time-honored tradition of the Super Bowl.  For some, it means watching the game and cheering for your favorite team.  Then there are those of us who watch to see the latest advertisements that movie studios trot out for the upcoming months and any commercial that is bound to become a part of pop culture.  Here is a rundown of the ads airing today during the Super Bowl:

This year we see the second coming of Ferris Bueller, sort of.  In this commercial, Matthew Broderick calls in sick to his agent.  What ensues is a series of adventures akin to Broderick’s hit film, Ferris Bueller’s Day Off.  All the while, the product that the commercial is selling is the Honda 2012 CR-V.

The next video, titled “The Bark Side”, comes from Volkswagen.  The commercial has a group of dogs barking “The Imperial March” from Star Wars Episode V: The Empire Strikes Back.  Among the motley crew of dogs, you can see dogs dressed like Chewbacca, an Ewok, C3PO, Princess Leia and Darth Vader.  At the end of the commercial, a greyhound comes across the screen dressed like an AT-AT from the Battle of Hoth.

In the Super Bowl spot for the superhero team film, Marvel’s The Avengers, the term “less is more” couldn’t ring more true.  While the commercial is only ten seconds long, we are treated to our first peek at the Hulk in the upcoming film.

Finally, capitalizing on the 2012 end of the world nonsense, Chevy gives a commercial where a group of men are driving through the post-apocalyptic world to meet up.  One of the guys asks where their friend Dave is and the one of the other guys says that Dave didn’t make it because he drove a Ford truck.

An Open Letter to Dan Didio, Co-Publisher of DC Comics

Dear Mr Didio:

Thank you for making it easier to cut back what comics I pay for.  Due to the decision of making Superman “accessible” to new audiences, you have alienated long-time followers of the Superman comics.  When I first heard about “The New 52”, I was skeptical about it but was still willing to give it a chance.  Now, thanks to your comments today on the direction of the new Superman comics, there will only be around two or three DC titles I will be reading starting in September.

How dare you take away years of continuity that some of us have been invested in!!  You are doing away with the marriage of Lois Lane and Clark Kent just so the new Superman stories will be new reader friendly?!  What about the readers that have followed Superman for years?  The biggest reason I started reading Superman was because of the engagement of Lois and Clark.  I bought two copies of Superman: The Wedding Album when it came out due to the fact I am a Lois and Clark fan.

In your quest to beat Marvel comics, you took the wrong idea from them.   When Joe Quesada announced that they were doing away with the Peter Parker/ Mary Jane Watson marriage years ago, I thought DC Comics would never do that when it came to Lois Lane and Clark Kent.  Was I ever wrong.  Instead of mimicking that from Marvel, what you should have done was create an alternative line like the Ultimate line Marvel has, and I thought that was the idea behind the All-Star line and the Earth One idea.  The thing about the Earth One direction was that you guys got greedy and made it a hardcover graphic novel.  It would have been better if it was a monthly comic.

In closing, I would like to say good job on alienating some of us loyal fans.  I, for one, will not be reading either Action Comics or Superman in September because it’s not Superman.  You may put him in a new suit and keep the trademark symbol that the Man of Steel has sported for over 70 years, but it’s not Superman, not the one I knew.  Many others feel the same way I do, and are angry over this decision.  As a further insult to us, you are not giving us a heartfelt farewell story like “Whatever Happened to the Man of Steel” like DC did for us back in the eighties.  So until you address the years of continuity that you are throwing away, I will no longer be reading any new solo adventures of Superman.

 

Sincerely,

Geraldo Bigstuff